Raysol Drugs Inc.
Rebuilding a family-run NYC pharmacy from Wix to custom code — bilingual, service-forward, and built around real compliance constraints.
The problem
Raysol Drugs is a family-run pharmacy on Lexington Avenue that has served the neighborhood since 1981. Their existing site was built on Wix, and it had run out of room. The drag-and-drop editor could only take the design so far, so the result never looked as professional as the business actually is.
The bigger issue was underneath the design. Wix wasn't built around the compliance requirements a pharmacy has to work within, which put a ceiling on what the site could safely do — and on what the business could grow into.
What they needed
- A modern, professional site that matched the pharmacy's standing in the neighborhood
- Every service presented clearly, not buried in a menu
- Room to showcase their new durable medical equipment line — a growing part of the business
- Bilingual throughout, since customers are served in English or Spanish
What I built
A custom site, hand-written in HTML, CSS and JavaScript — no page builder, no template.
- A full English/Spanish toggle across every page
- Three service areas given their own space: Prescriptions & Refills, Home Medical Equipment, and Immunizations
- Insurance information up front — Medicare Part B and Medicaid explained where people actually look for it
- DME detail: what's carried, that equipment is sized and fitted in store, and that doctors can e-prescribe through Parachute Health
- Free neighborhood delivery and walk-in vaccine availability surfaced on the homepage
- A refill call-to-action reachable from anywhere on the site
The hard part
The build itself wasn't the difficult piece — the constraints around it were.
Everything, the forms especially, had to be built to meet the pharmacy's HIPAA obligations. That shaped what the site could ask a patient for, where that information could go, and how it was handled along the way.
The pharmacy is also integrating an IVR phone system, which meant the site had to carry what 10DLC registration requires for business SMS — consent and disclosure details most marketing sites never have to think about.
Finally, the forms had to route reliably: submissions land directly in the pharmacy's main business inbox, so nothing depends on someone remembering to check a dashboard.
Where it stands
Built in two weeks and live, serving patients daily. The rebuild gave the pharmacy a site that presents every service properly, speaks to their customers in both languages, and has room for the business to keep growing into it.